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Wild Sage & Co.

Dreams Grow Here


In the beginning.....

Posted on 28 September, 2015 at 4:00

There is always a beginning. Sometimes it is clearly and specifically on the calendar. A baby is born, the first day of school, the wedding that marks the beginning of “a new life together.” Some beginnings aren’t as clear cut. The first time you meet that isn’t “love at first sight” but later it blossoms into something true. Years later the date of that first meeting, the beginning, may not be remembered.


There are things that evolve over time, making their slow and patient journey to a joyful destination. Things that our inner wisdom holds on to and reminds us to continue even when it doesn’t seem like a “thing” is being created. Wild Sage & Co., this business, this website, this actual presence in the world is one of those things.


Jennifer’s initial interest and training and experience in coaching and workshops began in 1984. It was developed alongside of her working with non-profit organizations. “Wild Sage & Co.” a name, an invention, came into being somewhere around 1996, without a specific date on the calendar. The name born while driving the car, a flash in the brain, with no concept of what it would become; just the continued certainty of it being the right thing for whatever would be developed.


The Vision of “Empowerment, Laughter & Freedom” made itself known in 2001. The initial Wild Sage workshops were created while attending a retreat in 2005. Wild Sage & Co. legally formed in 2007 and the workshops were born into the world in 2009. The tagline “Dreams Grow Here” effortlessly fell out of Jennifer’s mouth in 2012. The world of life coaching had evolved, so Jennifer’s official “certification” was accomplished in 2013. At the same time the business cards and description about us crystallized. It took another piece of time for all of the pieces to be knit together with technology (and Jennifer’s ability to use it adequately!) to be able to express this all on a website in 2015.


No wonder when it came to creating this site, it came together fairly quickly. All of the pieces were built years before, waiting for a place to land. By 2015, 30 years in the making, this occurred as an effortless birth.


These details are provided not only to give you a little background, but as an example that sometimes it takes awhile for the soup to be ready. Some things go in the slow cooker and some things go in the microwave. It is important to allow everything the amount of time it needs to cook, being able to discern which time is necessary and which time is avoidance or procrastination.


It would be easy to look at the history of Wild Sage & Co. and think it “could have” or “should have” seen the productive light of day much sooner. Perhaps. Yes, it could have. There was certainly some avoidance and procrastination along the way. But “should” it have? That is doubtful. There is usually a tendency and a pitfall to compare yourself to the way others have done it. To each his own; all things take their own right time.


If you have found us now, I suggest this is your right time, for something, for reasons that only you know. Perhaps it is simply to read this blog and become aware of how much time things are taking in your world. Are you in action? Are you impatient for things that truly need a little more time? Are you stalling and avoiding? Are you content and patient with your progress? Or are you making yourself wrong because things aren’t happening faster?! I encourage both persistence and patience. 

So here is the beginning, an actual date. By the time all of the wrinkles are smoothed out, and the facebook page is finished, we’ll call it October 2015. The date Wild Sage & Co. went boldly into the public eye with a mission, a vision, a purpose… and with no idea of HOW it will all turn out. That will probably depend on what goes into the soup along the way. But one thing we know for sure, this is certainly our right time to be alive and well and offering to be of service in the world.


With Aloha Love & Blessings,



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